Bio

Aaron began his career with UNC, serving as the Director of Institutional Research and "Web Master" for the University of North Carolina School of the Arts. Through his leadership, the University established an office of on-line media communications and launched their first official Web presence in 1996.

Following his tour at UNC, Aaron's creative talents were leveraged as an interactive producer and creative director for VisionFactory, a Raleigh-based marketing and technology firm that served clients such as Nortel Networks, Sun Microsystems, Emerson Electric, The Carolina Hurricanes and Duke University. In 1999, Aaron and his team were awarded the "Web Master of the Year" Award from Macromedia. A definite highlight for the interactive design group.

Aaron’s former experience includes managing the creative development of e-learning courses and Web-based learning technologies for the clients of Raleigh, N.C.-based Tech Resource Group (TRG), where he managed and directed large teams of subject matter experts, instructional designers, graphic designers and multimedia developers. Under Aaron’s direction, the team received industry acclaim for their innovative work for Advo, PalmOne, Abbott Labs, Eisai Pharmaceuticals, GlaxoSmithKline and Wyeth-Ayerst.

A successful entrepreneur, Aaron formally established a brand consultancy and media production company in 2001 that became a precursor to his agency Sideways Creative Branding. His client list included Fortune 500 mainstays such as Pfizer, Whole Foods, Home Depot, John Deere, Raytheon, Cisco, HP, along with leading medical and educational institutions (Duke University Health System, UNC-Chapel Hill, the International Diabetes Center and The World Health Organization, among many others).

In 2006, Aaron's agency, Sideways Creative Branding, was acquired and merged with two other North Carolina-based firms specializing in public relations and marketing. The three organizations formed the Catevo Group, establishing offices in the US, Europe and the Middle East. As VP of Creative, Aaron lead in the development of Catevo's interactive group and agency department. During his tenure with Catevo, Aaron had the unique opportunity to launch an international entertainment venture based in France. Over the next three years, Aaron traversed the arts and entertainment landscape working on everything from business strategy, financial planning, production on music videos - documentary films - television shows and more.

In early 2009, Aaron Mazze launched his vision for creating an online creative community. Tapping into his roots as a music composer, pianist, graphic designer and multimedia developer along with his experience in the business of arts and entertainment, Aaron began developing a new way to bring all of the world's best talent together. 

Today, Aaron has returned to the world of marketing and technology development working with various organizations across the healthcare and web industries - focusing his talents towards crafting amazing user experiences. In an effort to explore emerging technologies, Aaron has recently partnered with local friends in the technology sector launching the app-development group CronosLabs in 2011 – to design and develop games and applications for Windows, Android and Apple mobile devices.

Aaron has served on numerous boards of non-profit and private organizations - he has lead in the development of major software system releases, many of which have achieved international recognition - and has been heavily involved in the media, advertising, marketing and technology industries for over the past 15 years.

In addition to his background in marketing and advertising, Aaron is an award-winning music composer and multimedia artist. He holds multiple advanced degrees in music performance, theory, composition and filmmaking from the University of Wisconsin - La Crosse and the University of North Carolina, School of the Arts.