Aaron began his career with UNC, serving as the Director of Institutional Research and "Web Master" for the University of North Carolina School of the Arts. Through his leadership, the University established an office of on-line media communications and launched their first official Web presence in 1996.
Following his tour at UNC, Aaron's creative talents were leveraged as an interactive producer and creative director for VisionFactory, a Raleigh-based marketing and technology firm that served clients such as Nortel Networks, Sun Microsystems, Emerson Electric, The Carolina Hurricanes and Duke University. In 1999, Aaron and his team were awarded the "Web Master of the Year" Award from Macromedia. A definite highlight for the interactive design group.
Aaron’s former experience includes managing the creative development of e-learning courses and Web-based learning technologies for the clients of Raleigh, N.C.-based Tech Resource Group (TRG), where he managed and directed large teams of subject matter experts, instructional designers, graphic designers and multimedia developers. Under Aaron’s direction, the team received industry acclaim for their innovative work for Advo, PalmOne, Abbott Labs, Eisai Pharmaceuticals, GlaxoSmithKline and Wyeth-Ayerst.
A successful entrepreneur, Aaron formally established a brand consultancy and media production company in 2001 that became a precursor to his agency Sideways Creative Branding. His client list included Fortune 500 mainstays such as Pfizer, Whole Foods, Home Depot, John Deere, Raytheon, Cisco, HP, along with leading medical and educational institutions (Duke University Health System, UNC-Chapel Hill, the International Diabetes Center and The World Health Organization, among many others).
In 2006, Aaron's agency, Sideways Creative Branding, was acquired and merged with two other North Carolina-based firms specializing in public relations and marketing. The three organizations formed the Catevo Group, establishing offices in the US, Europe and the Middle East. As VP of Creative, Aaron lead in the development of Catevo's interactive group and agency department. During his tenure with Catevo, Aaron had the unique opportunity to launch an international entertainment venture based in France. Over the next three years, Aaron traversed the arts and entertainment landscape working on everything from business strategy, financial planning, production on music videos - documentary films - television shows and more.
In early 2009, Aaron Mazze launched his vision for creating an online creative community. Tapping into his roots as a music composer, pianist, graphic designer and multimedia developer along with his experience in the business of arts and entertainment, Aaron began developing a new way to bring all of the world's best talent together with the venture WorldArts.
In 2011, Aaron returned to the world of marketing and technology development working with various organizations across the healthcare and web industries - focusing his talents towards crafting amazing user experiences. In an effort to explore emerging technologies, Aaron partnered with local friends in the technology sector launching the app-development group CronosLabs to design and develop games and applications for Windows, Android and Apple mobile devices.
In early 2012, Aaron Mazze accepted a position with Raytheon Company as Creative Director leading the organization’s internal creative agency. As a member of the Global Business Services group, Aaron’s team supported marketing and communications campaigns all around the world. Aaron served as a member of various technology and branding committees working to develop next generation business development tools for the entire enterprise.
In mid-2013, Aaron Mazze transitioned back to the Life Sciences sector joining Merge Healthcare as Vice President of Marketing for the Clinical Trials division home to "eClinical OS" (a SaaS solution). At eClinical, Aaron lead the organization’s go-to-market strategies, managing all internal & external communications and closely advised the product development team as they grew a comprehensive, next-generation technology platform for clinical research. Aaron contributed in the organization's monumental growth -- establishing Merge eClinicalOS as one of 3 top software platforms in the entire eClinical industry.
Over a short 3 year sprint, Merge Healthcare made an enormous impact on the Life Sciences industry and subsequently caught the eye of IBM and their newly established Watson Health Group. In the Fall of 2015, Aaron Mazze was fortunate enough to be a part of the historical $1B acquisition of Merge Healthcare by the Waton Health division of IBM adding Merge's imaging and eClinical technologies to their growing collection of Watson offerings.
From late 2015 to mid 2017, Aaron served in a partner-level position with the NYC-based Life Sciences marketing and advertising agency That's Nice LLC - leading the organization's Nice Digital division providing inbound marketing strategies and interactive development for dozens of multi-national clients out of offices located in Raleigh, NC.
Today, Aaron is the Principal and Founder of Inveniv, LLC where he provides new insights, strategies and tactics to manage, develop and enhance customer experiences through marketing and technology solutions.
Aaron has served on numerous boards of non-profit (currently including UNC Hospitals' pediatric charity Pedal For Peds!) and other public and private organizations - where he has lead in the development of major international marketing campaigns and software system releases, many of which have achieved international recognition. Aaron has been heavily involved in the media, advertising, marketing and technology industries for more than 20 years. In addition to his background in marketing and technology development, Aaron is an award-winning music composer and multimedia artist. He holds multiple advanced degrees in music performance, theory, composition and filmmaking from the University of Wisconsin - La Crosse and the University of North Carolina, School of the Arts.