Aaron Mazze is the Founder and Principal at Inveniv, a creative marketing & technology agency located in Raleigh, North Carolina.

Aaron Mazze brings leadership experience, award-winning innovative vision and remarkable creative energy to any team. Aaron has extensive experience in launching new venture corporations, developing and implementing complex strategies, directing and managing large-scale projects, coordinating sales and marketing efforts for direct and indirect channels and producing creative work to deliver extraordinary results for both the public and private sectors.

Inveniv

Cary, North Carolina
2017 - Present

Customer Experience solutions for the education, technology and healthcare industries. Lead project acquisition, strategy, planning, research and development. Oversee quality controls. Produce, design and develop innovative customer experience solutions for the web, mobile, print, point-of-purchase, video and live platforms.

 

That’s Nice

New York, New York
2016-2017

Science-based marketing and brand management agency that empowers clients to achieve their marketing and sales goals through a process of Consulting, Research, Strategy and Results. Serve as the organization's thought leader in driving digital marketing strategies across all Inbound and Outbound channels. Drive high level discussions on the role of digital within client's marketing programs. Lead digital "evangelization" initiatives within the firm. Provide support, coaching, professional development and training to clients and staff

 

Merge Healthcare
an IBM Company

Research Triangle Park, North Carolina
2013-2016

Establish, direct and lead the organization's marketing and communications strategy. Enhance brand equity and awareness. Define and defend the overall customer and user experience. Contribute to the development of the product road map. Direct all industry and customer intelligence activities. Responsible for planning, budgeting, organizing, staffing, training and managing all marketing functions.

 

Raytheon Company

Waltham, Massachusetts
2012-2013

Lead a team of highly-talented creatives spanning creative writing, publishing, graphic design, illustration, interactive development, video production and more - as we design and develop literally thousands of communications pieces on an annual basis. The team supports internal communications (from websites to webcasts) to over 12,000 employees locally and over 70,000 employees internationally. Advanced Media also produces a multitude of events throughout the year including everything from tradeshows to special briefings, awards shows to product releases.

 

Mazze Media Group

Raleigh, North Carolina
2010-2012

Branding, marketing and communications solutions for the education, technology and healthcare sectors. Lead project acquisition, planning and development. Oversee quality controls. Produce, design and develop innovative products for print, web, point-of-purchase, video, radio, and live platforms.

 

WorldArts

Raleigh, North Carolina
2008-2010

Define the overall vision and mission of the organization. Communicate the corporate story to potential partners and stakeholders. Discover and invent new strategies to serve creative communities within the Arts & Entertainment industry. Design and develop web technologies. Direct all marketing and communications activities including live events. Build on the vision and inspire others to join in. Liaise with the Board of Directors

 

LCI Entertainment

Paris, France
2007-2008

Manage and direct operations and communications in the United States. Serve as a strategist to the Board of Directors. Design and develop complex strategies including new products and services. Develop the organization’s business plan, communication plan and marketing plan. Lead fundraising activities. Coordinate with international teams in Europe and the Middle East.

 

The Catevo Group

Raleigh, North Carolina
2006-2008

Establish the organization’s creative and communications agency. Manage, develop and direct all agency activities. Helped direct and lead all business development initiatives. Collaborate with design and technology teams to deliver innovative marketing and technology solutions. Set strategy and pace. Oversee implementation of integrated marketing communications initiatives. Initiate foreign operations and coordinate with teams in the Middle East and western Europe.

 

Sideways Creative

Cary, North Carolina
2004-2006

Direct all functions of the business. Branding, Marketing, Communications and Technology solutions. Lead project acquisition, planning and development. Oversee quality controls. Produce, design and develop innovative solutions for print, web, point-of-purchase, video, radio, and live platforms.

 

Marketecture

Morrisville, North Carolina
2002-2004

Design and develop integrated marketing and technology solutions for high-profile executive briefing programs around the world. Discover new and efficient ways to engage and track customer interaction through immersive environmental design. Direct all marketing initiatives. Manage internal and external technology and design teams.

 

VisionFactory

Morrisville, North Carolina
1998-2001

Establish the organization’s new media division. Create intellectual property through the development of proprietary technology systems. Lead design and development sessions. Produce interactive campaigns. Direct the organization’s creative output and manage quality controls.

 

UNC School of the Arts

Winston-Salem, North Carolina
1996-1998

Set strategy for all online initiatives and research projects. Produce, design and develop the University’s inaugural web presence. Provide data collection and analysis. Publish research findings to the State’s General Assembly.

Aaron has been heavily involved in the media, advertising, marketing and technology industries for more than 20 years. He has served on numerous boards of non-profit (currently including Rotary International) and other public and private organizations. He has lead in the development of major international marketing campaigns and software system releases, many of which have achieved international recognition.

In addition to his background in marketing and technology development, Aaron is an award-winning music composer and multimedia artist. He holds multiple advanced degrees in music performance, theory, composition and filmmaking from the University of Wisconsin - La Crosse and the University of North Carolina, School of the Arts.