What's the big difference between Inbound versus Outbound Marketing? This superbly produced infographic clearly explains it all.
The part that amazes me most is that this information was produced back in 2011. For the most part, four year's later, marketeers have embraced the concept. It just makes sense... gain trust to gain an audience. But here's the good news, the corporate world is finally catching on.
I'm an enormous fan of HubSpot's platform to manage these types of activities. (And I'm partial. Our organization won HubSpot's Best ROI at Inbound 2015.) They have truly shaped this strategy and brought it to market in a way everyone can take part. Be sure to follow their blog on Sales and Marketing for amazing insights into the magic of Inbound. http://blog.hubspot.com