What Does the Agency of 2020 Look Like?
Tim Williams (@TimWilliamsICG), founder of Ignition Consulting Group has created a map of the foundational elements that the agency of 2020 will need to focus on. These foundational elements are about how agency leaders think about their service models and operate their businesses.
The elements are grouped into eight different areas: Expertise, Effectiveness, Agility, Pricing, Collaboration, Digital fitness, Innovation, and Accountability.
“By 2020, in a world of increased fragmentation and specialization, agencies will have to get their business model much more focused,” Williams said. “They have to know what they stand for. They have to know where they can be best in class.”