There are brand books and then there are totally awesome, meticulously designed, brilliantly assembled brand books like this one for Skype. Now, I'm not talking about the latest version of Skype's brand book which is (for lack of a better word) "blech". I'm referring to the brand book developed a few years ago.
I find myself wanting to reference this guide a few times each year. Recently, I had a lot of difficulty locating a PDF version. Thanks to Issuu, there's an online version of Skype's Brand Book. But for everyone else, I have both documents right here for your viewing pleasure.
Download PDF versions of the Skype Brand Books here:
- Download the Skype Brand Book - How We Think (PDF)
- Download the Skype Brand Book - How We Look (PDF)
Other lists of great brand guidelines can be found online here: